New Investments in eCommerce

Last year, a total of $750 million was invested in Russian e-commerce by foreign and domestic investors.

For the country, this is a record figure over the past few years, while on the global scale, this amount is only 1% of total investments in the industry. The main part ($500 million) was from Sberbank's investment in a joint venture with Yandex.

EWDN Editor-in-Chief Adrien Henni: "The volume of the online trading market has started to grow rapidly, the intensity for purchases from the population has increased, even despite falls in average check amount and the population’s incomes, market participants have started to develop their infrastructure, introducing strategies for several years in the future. That is, investors have seen potential in the online trading market".

Investments continued

2019 clearly brings its own surprises. For example, this year a deal on creating Aliexpress Russia will be negotiated. And Baring Vostok has just invested in creating the B2B-marketplace Tilsi, which was founded by Andrei Krivenko, the creator of the supermarket chain VkusVill. The share of the investment fund in the new project was 5%. Its exact cost is not known, but, according to experts, Tilsi can be estimated at a value of $ 3-7 million, while Baring Vostok owns 12.16% of VkusVill.

However, X5 Retail Group plans to invest not in e-commerce, but in high tech for traditional retail. The company announced a startup competition in Israel. X5 is most interested in developing technological solutions in the field of retail related to consumer experience, store operations (control of shelf space, flexible pricing systems, robotization, automation of quality and freshness control), supply chain, and back office.



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