SVYAZNOY ENTERS THE MARKET OF LARGE HOUSEHOLD APPLIANCES
The retailer began delivery of about 70 different types of these products.
Svyaznoy launched the delivery of medium-sized and large-sized equipment. Now, every visitor to the online store svyaznoy.ru can order a refrigerator, TV, washing machine, and much more with home delivery. The launch of this new service is part of a strategy to expand the company’s new product types. Delivery to the client’s door will allow Svyaznoy to become a full-fledged player in the Russian market of large household appliances and electronics.
In total, more than 70 types of medium- and large-sized equipment are available for customers. The service is available to residents of Moscow and the Moscow Region.
Delivery is free with purchases starting at 4,900 rubles. For residents of the capital, the order is delivered the day after placing it, in the region it is delivered within two days. Purchases can be paid for in any convenient way: online when placing an order, or by bank card upon receipt. In the near future, Svyaznoy plans to expand delivery to other regions.
“Household appliances and electronics are very popular among our customers, so the new direction has become one of our priorities. We will continue to actively work on expanding the range of items, geography of service, and conditions for delivery.
Today in our online store more than 50,000 products are available, and we strive to make svyaznoy.ru a platform where you can choose absolutely any equipment for everyday life. Together with our product offering, we are also developing our services. For example, in the near future we will launch an online payment plan,” commented Aleksey Antropov, director of Svyaznoy’s e-commerce product development department.