PETROVICH REACHED $1 BILLION IN REVENUE IN 2019

Experts believe that Petrovich’s growth rate is the best among DIY market leaders.

The financial performance of CTH Petrovich for 2019 met the company's expectations. The turnover of the Russian DIY retailer grew by 22% compared to 2018, and revenue reached 60 billion rubles (without VAT). But this was the first time in history that the Petrovich group of companies crossed the threshold of 1 billion US dollars. The sales driver is still the service - a convenient purchase format and timely delivery (in 2019, Petrovich made more than 2 million building materials deliveries).

For two years, Petrovich has not opened any new stores in Moscow, however, it still managed to grow  in the capital by 48.3% compared to 2018. To meet customer expectations, in March 2020, the retailer will open a new construction and shopping center on Simferopolskoye shosse. In St. Petersburg, growth was 12.4%, despite the fact that the main competitor’s network, the French company Leroy Merlin, increased the amount of stores there from 4 to 12.

E-com occupies an increasing share in the revenue structure. Compared to 2018, its share in retail increased to 47%. The mobile app drives the most online sales: the development of an omnichannel model and mobile-first concepts ensured its presence in the e-com share at 26%. In 2020, Petrovich plans to maintain a position in the TOP-10 for online retailers in Russia.