Wildberries’ turnover at the end of 2019 increased by 88%
67% of the company's turnover came from clothing, shoes, and accessories
In 2019, the turnover of the largest Russian online retailer Wildberries increased by 88% and reached 223.5 billion rubles. This was reported in a company statement.
"In 2019, Wildberries’ turnover increased by 88%, to 223.5 billion rubles compared to 2018," the company said, noting that 67% of Wildberries’ turnover (150 billion rubles) came from clothing, shoes, and accessories. At the same time, the assortment in the Food category expanded six times in 2019, to more than 1.5 thousand brands.
The most significant dynamics of sales growth were noted in the IV quarter of 2019: "turnover grew by 96%, to 82.7 billion rubles, and the number of daily orders in December reached 750,000."
In 2019, the company completed 164 million orders, which is twice as much as in 2018. A total of 226 million goods were sold (+ 111%). 75% of orders were made from mobile devices (in 2018 - 61%).
The turnover grew at the highest rates in such categories as tools (+ 797%), food (+ 699%), electronics (+ 558%), pet supplies (+ 522%), health products (+ 284%), automotive products (+ 256%), books and stationery (+ 222%), sports goods (+ 152%), beauty products (+ 150%), and goods for home and summer cottages (+ 138%).
The leaders in the dynamics of growth in turnover for Wildberries in 2019 were the Moscow region (+ 179%), the Republic of Karelia (+ 173%), the Leningrad region (+ 168%), the Republic of Adygea (+ 121%), and the Amur region (+ 120%) .
In 2019, as in the previous year, customers picked up 90% of orders on their own at pick-up points (in 2018 - 75%).