M.Video opened its 500th store

The M.Video retail network has expanded its presence in the Russian market to 500 retail stores. The M.Video-Eldorado Group currently manages over 980 stores in 220 Russian cities. 

The milestone store was an m_mobile in the Aviapark shopping and entertainment center. More than 2,000 pieces of digital technology are laid out over an area of about 200 square meters: smartphones, tablets, wearable devices, wireless speakers and headphones, laptops, smart home gadgets, gaming and related accessories. 

Thanks to an open display system, visitors can test gadgets. All the most popular gadgets and key innovations from leading manufacturers like Apple, Samsung, and Huawei are available in dedicated brand zones. If you need to think the purchase over, the store has a special DeLonghi coffee zone. The store consultants can assist in choosing any equipment from the retailer's range using the online catalog. 

Taking into account the milestone opening, M.Video launched nine stores under the m_mobile brand: five in Moscow, and one each in St. Petersburg, Samara, Gelendzhik, and Yekaterinburg. The first stores with the new “digital” format were opened in April 2018. Mobile electronics and accessories account for around 75% of all sales, with computer equipment at 15%, and game devices, games, as well as photo and video products at 8%. The remaining demand is for household appliances, which customers prefer to purchase using customer pickup.

“The m_mobile stores and showrooms offer visitors a new exciting experience when choosing their purchase, plus positive emotions from the purchase, a wide variety in options, and high-quality service. This format of stores was a logical development in retail strategy and is seen as the most promising perspective given the growing popularity of digital product categories. Their online sales are growing one and a half times faster than the market, which was positively influenced by both “shop in shop” format m_mobile zones and free-standing m_mobile stores. Positive customer feedback and operating results prove that we’re on the right track, so during 2019, we plan to increase the number of stores and enter new cities. We are carefully approaching the choice of new retail space, considering shopping centers with high traffic and within walking distance for customers,” said Andrey Gubanov, Managing Director of the m_mobile Network for the M.Video-Eldorado Group.

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