HOFF'S ONLINE SALES GREW BY ALMOST 60%

Online sales for Hoff, a chain of home furnishing stores, rose by almost 60%, reported the company's press service.

The company's sales in the first half of 2018 increased by 37% to 14.9 billion rubles. Of this, online sales made up 16.1%, or 2.4 billion rubles. The annual increase in revenue generated through the online platforms relative to the first half of 2017 was 59.1%. Sales in comparable stores increased by 16.8%.

In just half a year, the company opened four new retail premises: three hypermarkets in Moscow, Belgorod, and Novorossiisk, as well as a Hoff Home store in Voronezh. The number of participants in the Hoff Bonus loyalty program has increased to 2.5 million people.

"The company is continuing to focus on developing an omni-channel business model, which is showing outstanding results in all available saleavenues," remarked Mikhail Kuchment, the company's Vice President and Co-Owner. He also added that in the second half of the year, the retailer plans to increase the amount of its exclusive offerings, increase marketing activity, and improve the shopping experience for consumers.